The purpose of this study is to analyze the legal protection for the public against the circulation of counterfeit goods. The method used is normative juridical. The results of the study show that; 1) Legal protection against the circulation of counterfeit goods can be established based on criminal, civil, and administrative laws. The violation of trademarks in the form of trademark counterfeiting is further regulated in Law Number 20 of 2016 concerning Trademarks and Geographical Indications. In more detail, the act violated the Criminal Provisions of Article 100, Article 101 and Article 102. Meanwhile, the use of trademarks without rights can be sued based on unlawful acts in accordance with Article 1365 of the Civil Code. Administratively, it can be reviewed based on related laws, for example in online transactions referring to Law Number 11 of 2008 concerning Information and Electronic Transactions. 2) Obstacles in legal protection against counterfeit barangay distributors are a) Violation of counterfeit goods is a complaint so that it requires an active role of the brand owner, b) limitedinformation to the public (consumers) on the application for trademark registration. c) Difficulties of trademark rights holders to find the perpetrators of trademark infringement. d) The existence of a lawsuit from the trademark holder will worsen the reputation of the product, e) Legal awareness and legal culture of the community . Keywords: Legal Protection, Counterfeiting of goods, Copyright, brand, society